Mina Hasan’s Spring/Summer Collection Rania Now in Stores!
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Mina Hasan’s spring/summer 2012 collection “Rania” is now available at the flagship stores in Karachi and Lahore.The name Raniastems from various origins and is translated for ‘Queen’ in Indian mythology and being satisfied and contentedin the Arabic language. Indeed the collection exudes sedate glamour combining a variety of colours, embroidery and embellishments to make you stand.
The collection resonates withradiant colours of the spring season with each outfit aiming to give a royal feel. As it plays on neutral, earthy shades the collection beautifully incorporates sharp colours in the form embroidery, embellishments and piping. The cuts in the outfit add an endless flow to fabrics whereas the nets and laces used create movement and translucency. Variations in fabric and the use of gemstones add a touch of royal elegance to each outfit.The line also plays on navy blue and peach with the heavier outfits as it integrates a lot of bling with neat embellishments. The aim has been to create a goddess like effect where each outfit is such that it shines through and stands out in a crowd.
Designer Mina Hasan as the daughter of Madam Nur Jehan was naturally exposed to the world of fashion at an early age. Indeed she grew up adorning her mother’s famous sari’s and attributes the first and most important influence on her fashion and style education to her mother, the legendary Madam Nur Jahan – her biggest inspiration.
The design philosophy guiding the Mina Hasan label is to create clothes that are, put simply, glamorous and unapologetically regal. Her ornate aesthetic brings luxury and extravagance, cut in classic silhouettes, embellished with embroidery in a myriad of colours and styles which make each piece a unique work of art. The team at Mina Hasan believes in producing clothes of the highest quality and every process is vigorously monitored at each stage of production. With their strength lying in the cut and the finish of each piece, all fabrics, stones, and laces are handpicked and imported personally to ensure a flawless level of quality.
Mina Hasan’s latest Haute Couture and Prêt-à-Porter collections are available at their flagship store in Karachi – Zamzama (021 353501929) and the design house’s semi-formal Pret-a-Porter collection is available at their store in Lahore on M.M. Alam Road (042 35753223).
Hadiqa Kayani- giving a new face to Quiz
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Quiz Clothing, a leading UK retailer of stylish women’s clothing, are introducing their new summer collection of clothing, shoes and accessories through their stores located at Vogue Towers MM Alam Road Lahore and Mall of Lahore.
Shoppers can have the Quiz experience with a range of going out and casual outfits including dresses and tops, skinny jeans and jeggings, leggings and trousers, high heels and casual-wear shoes, earrings and necklaces, handbags and clutches in Quiz Clothing’s 150 plus locations across the UK and Ireland and 75 plus in Europe, Middle East and Pakistan.
After making it’s presence felt in the fashion circles of Pakistan, Quiz has decided to take on board, a female style icon, the most popular female pop singer and a loyal Quiz client, Hadiqa Kiani to be the face of the brand. A press conference took place in Quiz outlet Mall of Lahore to introduce Hadiqa officially to the media.
Hadiqa called quiz as a brand which she could easily relate too. In talking to the press she exclaimed, ‘I have always shopped at Quiz since 2010 and the reason behind my affiliation with Quiz is that I can easily relate to myself with the designs. They are trendy, stylish and easy to wear. As I call myself a free spirit and love to play with colours, therefore, I prefer to wear those outfits that exhibit my personality and Quiz is the brand that I can always bank upon.’
The press conference was attended by renowned magazine editors like Niche, Brides and You, Buzz, and Asiana Wedding. The event was started with Nida Naseem’s (Brand Manager Quiz) short speech about the brand followed by Hadiqa’s affiliation with Quiz and question answers session by the audience. The event was managed and covered by Encyclomedia PR.
Red Carpet – PFDC Sunsilk Fashion Week Karachi 2012 Day 2
Red Carpet of PFDC Sunsilk Fashion Week 2012 Karachi Day 2 was filled with great festivities as various fashion related personalities made the event more colorful with their presence.
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